Datenschutzerklärung

1. Data protection

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator's contact details in the legal notice of this website.

How we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form. Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.

What we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and tools from third-party providers

When you visit our website, your surfing behavior may be statistically evaluated. This is mainly done using cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following privacy policy. You can object to this analysis. We will inform you about the objection options in this privacy policy.

2. General notes and mandatory informationn

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The controller responsible for data processing on this website is:

TREND Beverage GmbH
Valentin-Linhof-Straße 8-10
D-81829 München

E-Mail: info@brandmaker-cyprus.com
Phone: +49 (0) 89 2000 5252-1

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to data processing

Viele Datenverarbeitungsvorgänge sind nur mit Ihrer ausdrücklichen Einwilligung möglich. Sie können eine bereits erteilte revoke your consent at any time. All you need to do is send us an informal e-mail. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place if it is technically feasible.

SSL encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data at any time. You can contact us at any time at the address given in the legal notice if you have further questions on the subject of personal data.

Objection to advertising e-mails

We hereby object to the use of contact data published as part of our obligation to provide a legal notice for the purpose of sending unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.

3. Data collection on our website

Hosting

We have commissioned the company Proof Point development GmbH, Heilig-Geist-Gasse 398, 84028 Landshut, Germany (hereinafter referred to as “Proof Point”) to host and technically provide our website. We have concluded the agreement with Proof Point required under data protection law for order processing in accordance with Art. 28 GDPR.

Proof Point hosts our website with AWS. The provider is Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, 1855 Luxembourg (hereinafter referred to as AWS).

When you visit our website, your personal data is processed on the servers of AWS. Personal data may also be transferred to the parent company of AWS in the USA. The data transfer to the USA is based on the EU standard contractual clauses. You can find details here: https://aws.amazon.com/de/blogs/security/aws-gdpr-data-processing-addendum/.

Further information can be found in the AWS privacy policy: https://aws.amazon.com/de/privacy/?nc1=f_pr.

The use of AWS is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in displaying our website as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

CloudFront

On this website, we also use CloudFront, a service from AWS. This is a content delivery network (CDN) from the service provider “Amazon” (Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, 1855 Luxembourg), which is used to make images available to visitors more quickly. Large media files, images, graphics etc. are stored in a network of regionally distributed servers connected via the Internet, from where they are uploaded by visitors to our site. The use of the CDN significantly optimizes the loading time. By retrieving the stored data via the CDN, information about your use of our website is forwarded to the Amazon servers and stored there. Information can be found in Amazon's privacy policy at https://docs.aws.amazon.com/de_de/AmazonCloudFront/latest/DeveloperGuide/data-protection-summary.html

The use of CloudFront is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in displaying our website as reliably as possible.

Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy. You can change your cookie settings at any time via the cookie settings in the footer of the website.

Server-Log-Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.
The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent. The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions - in particular retention periods - remain unaffected.

Use of Brevo as a shipping provider

Use of Brevo for sending newsletters & funnel emails

Sending newsletters: Our website uses Brevo (formerly Sendinblue) as a service provider for sending newsletters. If you register for our newsletter, the data you enter (e.g. your e-mail address) will be transmitted to Brevo when the newsletter is sent and stored there. Brevo uses this information exclusively for sending and analyzing our newsletter and mailings on our behalf. Brevo is a provider based in the EU and is therefore subject to the strict provisions of the General Data Protection Regulation (GDPR).

Legal basis and revocation

The processing of your data is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. You will find an unsubscribe link in each of our newsletters. Alternatively, you can also contact us directly to unsubscribe.

Use of Brevo for sending e-mails

Sending transactional emails: We also use Brevo (formerly Sendinblue) to send transactional emails, such as confirmation emails after filling out a contact form on our website. For this purpose, the data you enter in the contact form (e.g. name, e-mail address) is transmitted to Brevo and stored there. Brevo uses this data exclusively for sending the corresponding emails on our behalf and is also subject to the provisions of the General Data Protection Regulation (GDPR).

Legal basis of transnational e-mails

The processing of your data for the sending of transactional e-mails is based on the fulfillment of a contract or pre-contractual measures (Art. 6 para. 1 lit. b GDPR). These emails are necessary in order to process your inquiries and provide you with the requested information.

4. Analysis tools

Matomo

This website uses the open source web analysis service Matomo. Matomo uses technologies that enable the cross-page recognition of the user to analyze user behavior (e.g. cookies or device fingerprinting). The information collected by Matomo about the use of this website is stored on our server. The IP address is anonymized before storage. With the help of Matomo, we are able to collect and analyze data about the use of our website by website visitors. This allows us to find out, among other things, when which pages were accessed and from which region. We also record various log files (e.g. IP address, referrer, browser and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).

This analysis tool is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

IP-Anonymization

We use IP anonymization for the analysis with Matomo. Your IP address is shortened before the analysis so that it can no longer be clearly assigned to you.

Hosting

We host Matomo exclusively on our own servers so that all analysis data remains with us and is not passed on.

5. Plugins and Tools

Google Web Fonts

This site uses so-called web fonts provided by Google for the uniform display of fonts. We have integrated these locally and deactivated the connection to the Google server so that your personal data (IP address) is not transmitted due to the use of these web fonts.

Google Maps

We use the Google Maps service on our website. This allows us to show you maps directly on the website and enables you to use the map functions of Google Maps. The maps are integrated in “extended data protection mode”, i.e. data about you as a user is only transmitted to Google when you call up the maps. Data is only transferred when you give your consent. Before loading, you as a user will receive a message that activating the map will establish a connection to Google's servers and that personal data may be transferred in the process. The connection to Google is only established after confirmation. We have no influence on this data transfer.

Nature and purpose of processing

By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website.

These can be:

Location data
IP address
Cookies and tracking technologies
Search queries and interactions
Device information
Length of stay and user behavior

You have the right to object to the creation of user profiles. To exercise your right to object, you must contact Google.

Legal basis

The legal basis for the use of Google Maps is Art. 6 para. 1 lit. a GDPR.

Information from the third-party provider

The provider is Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.
Further information on the purpose and scope of data collection and its processing by the provider can be found in the provider's privacy policy. There you will also find further information on your rights in this regard and setting options to protect your privacy: https://policies.google.com/privacy?hl=en&gl=de

Friendly Captcha

Our website uses the “Friendly Captcha” service (www.friendlycaptcha.com).
This service is provided by Friendly Captcha GmbH, Am Anger 3-5, 82237 Wörthsee, Germany.

Friendly Captcha is an innovative, data protection-friendly protection solution to make it more difficult for automated programs and scripts (so-called “bots”) to use our website. For this purpose, we have integrated a program code from Friendly Captcha into our website (e.g. for contact forms) so that the visitor's end device can establish a connection to the Friendly Captcha servers in order to receive a calculation task from Friendly Captcha. The visitor's end device solves the calculation task, which requires certain system resources, and sends the calculation result to our web server. This contacts the Friendly Captcha server via an interface and receives a response as to whether the puzzle has been solved correctly by the end device. Depending on the result, we can assign security rules to requests via our website and thus, for example, process or reject them. The data is used exclusively to protect against spam and bots as described above. Friendly Captcha does not set or read any cookies on the visitor's end device. IP addresses are only stored in hashed (one-way encrypted) form and do not allow us or Friendly Captcha to draw any conclusions about an individual person. If personal data is stored, this data is deleted within 30 days. The legal basis for the processing is our legitimate interest in protecting our website from abusive access by bots, i.e. spam protection and protection against attacks (e.g. mass requests), Art. 6 para. 1 lit. f GDPR. Further information on data protection when using Friendly Captcha can be found at: https://friendlycaptcha.com/legal/privacy-end-users/.